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Experience the Power of Community

Step into the story of Penn State. Our new brand commercial brings to life the strength and excellence of Penn State as well as our unmistakable pride and passion.

Watch Now: ‘This is a Place’

Behind the Scenes

The Penn State community helped bring this story to life—from championship athletes to theatre students to world-leading researchers. Explore a glimpse into the making of the new brand commercial.

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School of Theatre students Nadya Bluvshtein, Joshua Gunning, and Jasz Ward smile at the camera between takes while filming at the Arboretum.

Renowned research faculty, like Sarma Pisupati, are among the exceptional members of our community showcased in our new brand commercial.

For the first time, our new brand commercial was filmed, edited, and produced entirely in-house by the Office of Strategic Communications.

Student-athletes from our national championship-winning women’s volleyball team, Gillian Grimes, Maggie Mendelson, and Jordan Hopp take a break from filming at Rec Hall.

Our in-house production team captures John Mauro and team’s groundbreaking research, ‘LionGlass,’ live on-set.

School of Theater student, Chris Rains, receives direction from the production team while filming a collaboration scene in the Makerspace.

Recent Penn State alum and entrepreneur, Justin Luesner, gets camera-ready before filming a scene in the Patee-Paterno library.

Energy engineering student and Blue Band member, Michael Gurnee, takes in the unique experience of participating in a full-scale video production.

Women’s volleyball player and national champion, Caroline Jurevicius, soars to spike the ball over net while filming a powerful scene for the brand commercial.