UNIVERSITY PARK, Pa. — Three separate videos produced by Penn State students earned six awards in three different categories as part of the Communicator Awards, a competition that attracts more than 3,000 entries from around the world and ranks as the most competitive awards program honoring creative excellence for communications professionals.
Students in CommAgency, created videos for clients at the University with the high-quality work serving those communications needs and earning respect from Communicator Award judges.
The productions by students won awards in separate divisions for corporate training, students and schools and universities. Specific work honored was:
- “Building Evacuation Plan,” which was honored in the general-training category for excellence and the general-student category for distinction.
- “Schreyer Honors College Housing Promo,” which was honored for excellence in the general-student category and for distinction in in the general-schools and universities category.
- “Bellisario Media Center Tour,” which was honored for distinction in both the general-student category and the general-schools and universities category.
“The students on each team worked incredibly hard last semester, and were already proud of the great videos made,” said Catie Grant, the faculty director of CommAgency and an assistant teaching professor in the Donald P. Bellisario College of Communications. “It’s exciting and rewarding to see an industry competition recognize their hard work and creativity!”
The 31st annual Communicator Awards, sanctioned and judged by the Academy of Interactive and Visual Arts, received over entries from ad agencies, digital agencies, production firms, in-house creative and communications professionals, graphic designers, design firms and public relations firms.
In determining winners, entries were reviewed on their merits against a standard of excellence considering the category entered. A category may have multiple winners, or none. Entries are scored on a 100-point scale by the jurors. Generally, excellence winners receive a score of 90 or above and distinction winners receive a score of 70 to 89.
CommAgency, a student-driven creative agency housed in the Donald P. Bellisario College of Communications, creates high-quality, low-cost media for Penn State clients, local nonprofit organizations and start-ups. It gives students real-world experience working with professional equipment and real-life clients.