UNIVERSITY PARK, Pa. — The Arthur W. Page Center for Integrity in Public Communication is hosting a free webinar featuring industry and academic experts of public crisis management. “AI collaboration in managing crisis, risk and disaster” will focus on the use of artificial intelligence in emergency communications, at noon on Feb. 24. Viewers will learn about the implications of using emerging technologies in crisis situations. Register here.
The discussion will focus on an academic and practitioner collaboration that revealed insights on trust in AI-generated emergency messaging and innovative strategies for implementing emerging technologies while maintaining public responsibility. The discussion will be followed by a Q&A session with the audience.
Panelists include Alice Cheng, associate professor of communications at North Carolina State University; Yan Jin, C. Richard Yarbrough professor in crisis communication leadership at the University of Georgia; and Philippe Borremans, an expert in risk, crisis and emergency communication. The panel will be moderated by Gary Sheffer, former vice president of corporate communications at General Electric and current member of the Page Center advisory board. The Page Center is a research center housed in the Donald P. Bellisario College of Communications at Penn State.
“This webinar reflects the very best of scholar and practitioner engagement. It features collaborative research conducted through our scholar/practitioner grant call featuring leading crisis communication scholars and practitioner experts,” said Holly Overton, Page Center research director and associate professor of advertising/public relations at the Bellisario College. “This timely webinar directly supports the Page Center’s mission — offering valuable, research-driven best practices for professionals while also offering meaningful insights for educators and students.”
Those who are interested in joining the conversation can register here for the webinar. Visit the Page Center website to learrn more about the speakers and other Page Center initiatives.
Founded in 2004, the Page Center is an international leader in ethics education and research in public communication. The center promotes initiatives focused on research, educational development and outreach opportunities that enhance ethics and responsibility in all forms of public communication. Visit pagecenter.psu.edu for more information.