UNIVERSITY PARK, Pa. — Penn State Alumni Association members can now register for an online course that will explore generative AI, a type of artificial intelligence (AI) that can create new content and ideas, like images and videos, and also reuse what it knows to solve new problems.
Hosted by the Donald P. Bellisario College of Communications, in partnership with the Penn State Alumni Association, the PSAA Presents: AI Mini Course will consist of three sessions, each lasting approximately one hour.
Live sessions, free to members of the Alumni Association, will take place online Feb. 13, 20 and 27, each starting at 12 p.m. EST. Session recordings also will be available online for class participants who are unable to attend live.
This course will help enrollees explore free, accessible AI tools and learn practical strategies for effectively using them in real-world scenarios. Each session will feature tutorial-based lessons coupled with hands-on demonstrations for participants to engage with AI.
Heather Shoenberger, associate professor of advertising at Penn State, will lead the course.
Shoenberger’s research examines the impact of the evolving advertising and media landscape on consumers, as well as ways to make media content better, more relevant, and, where possible, healthier for consumer consumption.
She has published work in journals including the Journal of Advertising, The International Journal of Advertising, Communication Research, and the Journal of Health Communications, among others.
Shoenberger earned her bachelor's degree in psychology and creative writing from Drury University, and her master’s degree in journalism, juris doctorate, and doctorate in journalism from the University of Missouri.
The Penn State Alumni Association offers numerous events and programs that seek to inform, educate and inspire. Visit the association’s PSAA Presents listing to see other upcoming events and programs.
For more than 150 years, the Penn State Alumni Association has provided alumni with a strong and welcoming community representative of the Penn Staters it proudly serves. The association keeps alumni connected to the University and to each other, while upholding Penn State traditions and supporting the University’s mission of teaching, research and service.
The association also produces the award-winning Penn Stater magazine and other publications, and offers alumni and friends volunteer opportunities, educational programming, and many other services. For more information about the Alumni Association, visit alumni.psu.edu/youbelong.